Building Your Personal Brand - marketing yourself in a modern world

Designed for those entering a portfolio career, or wanting to grow the freelancing arm of their work and developed by One Dance UK’s Head of Marketing Lara Coffey, this session is based on a 15 year award—winning career across digital production, marketing, social media and journalism. 



Session content includes:  

* Building your personal brand, building authenticity and staying on track.

* Using your web presence and social media effectively.

* The changing landscape of an online world

* Quality counts: making sure you stand out.


  Outcomes 

* Build a basic understanding of what makes your personal brand effective

* Understand the need to know where to prioritise time online

* Appreciate the importance of quality output