The Imperial Society of Teachers of Dancing shares its vision for the future

19 Feb 2020

The Imperial Society of Teachers of Dancing shared its new vision for the future in an exciting ceremony at Milton Court, London on 18 February 2020. The evening featured a host of performances from partner schools and Society trained dancers. Recently listed by Ofqual as one of the UK’s top 5 largest awarding organisations for performing arts examinations, the Society is firmly established as a steady resource for the dance industry with the pursuit of excellence as its primary goal. Truly representing the diversity of dance, the Society covers a wide spectrum of genres from Classical Ballet to Contemporary and Ballroom to Street.

The new brand remains grounded in heritage yet incorporates elements of the new global vision for the future. Using fresh and inspiring images which represent the values of the organisation and capture the passion of their teacher members, the new design philosophy also features a new logo, brandmark and colours which will be integrated into a new website in the coming months. The Imperial Society of Teachers of Dancing aspires to be a world leader in dance education, setting the benchmark for best practice through its extensive syllabi and teacher training. Following the appointment of a new Chief Executive and Leadership Team, the Society has created a clear growth strategy, putting teacher members at the heart of its operations.

Inspired about the new vision for the future, Chief Executive Ginny Brown says “We are excited to launch the Society’s new visual identity and evolve our brand presence in order to continue to inspire our community. The Society strongly believes in the educational, cultural and artistic value of dance for all and hopes to address the drastic drop in educational dance provision, through our wide range of specialist syllabi which are already taught in diverse contexts, supported by excellent teacher training”.

Working to increase and broaden future membership both in the UK and internationally, the Society will be developing and implementing value propositions – creating new services and resources to meet the needs of their current dance teacher membership and the industry at large. To achieve these goals, the Society is investing to improve business performance through digitisation of services, including a new interactive website and members’ area.

Reflecting the Society’s aspiration to become a diverse and forward-looking organisation, Chairperson Sue Passmore announced eight new patrons who will raise awareness of the Society’s work in the dance industry worldwide. The new patrons are Adam Cooper; Christopher Hawkins; Linda Jasper MBE; Shobana Jeyasingh CBE; Oti Mabuse; Drew McOnie; Mark Smith and Sarah Wildor.