Northern Ballet appoints new Director of Communications
Dance UK member Northern Ballet has appointed Emma Mooney as its new Director of Communications as the Company continues to focus on increasing earned income from ticket sales and raising Northern Ballet’s profile nationally and internationally.
Emma, from Bradford, has worked for Northern Ballet for more than 11 years, taking her first full-time position with the Company as Marketing Assistant in 2004. She has since progressed through every level of the Communications team, holding the roles of Marketing Officer, Marketing Manager and most recently Head of Marketing from 2012 to 2015, during which time the department received the UK Theatre Achievement in Marketing Award for their campaign for The Great Gatsby.
Mark Skipper DL, Chief Executive at Northern Ballet said: ‘Emma has been part of the Northern Ballet team for a long time and her career here showcases how the Company values loyalty and, where possible, offers excellent opportunities for career progression. I am confident that Emma’s knowledge of the Company, combined with innovative new strategies, will help us to tackle the increasingly challenging ticket sales market head-on.’
Emma said: ‘My time with Northern Ballet has been quite a journey so far. I would never have imagined when I began packing posters as a Marketing Assistant that today I would be leading on all of the Company’s communications activities. I am proud to have been offered the role and grateful for the faith the Company have placed in me. I cannot wait to work with our already great team to introduce new audiences to this remarkable company.’